Guide to Selling Beats Online 2023: From Beatmaker to Mogul
From Beatmaker to Business Mogul: A Comprehensive Guide to Selling Beats Online
The Rise of Online Beat Sales.
In recent years, the music industry has undergone a major shift. With the rise of streaming services and digital downloads, artists and producers alike have had to adapt to new ways of distributing and monetizing their music. One area that has seen significant growth is the world of online beat sales.
Once upon a time, selling beats meant physically producing CDs or vinyls and distributing them through record stores. However, with the advent of digital audio workstations (DAWs) such as Ableton or FL Studio, it became easier for producers to create and distribute their beats from anywhere in the world.
Enter online platforms like Beatstars, Airbit, Traktrain and many more that made it possible for producers to sell their beats directly to artists worldwide with just a few clicks. These platforms provide an easy-to-use platform where artists can search through hundreds or thousands of beats until they find one that fits their style.
In this article you will find information that I have personally used to sell thousands of beats online.
The Changing Landscape of Music Production
The rise of online beat sales has coincided with changes in popular music production styles. Gone are the days when big-budget studios were required to produce high-quality tracks - now anyone can produce a track from their laptop using just software like DAWs and plugins.
This democratization has led to an explosion in creativity within music production communities around the world. Producers are experimenting with new sounds, genres and styles without being confined by geographic location or traditional record label formats.
Why Sell Beats Online?
Selling beats online provides producers with numerous benefits over traditional methods. First off, it allows you to reach a much wider audience than if you were only selling your beats locally or even regionally. With access to millions of potential customers worldwide on digital platforms like Beatstars or Traktrain comes unlimited opportunities for exposure and profit.
Secondly, by selling your beats online you have complete control over how they are marketed and priced. You can create a professional website, social media accounts, and market yourself as a serious producer without the need for a major label or expensive marketing campaigns.
Choosing the Right Platform to Sell Your Beats On
When it comes to selling your beats online, there are several platforms to choose from. Each has its own unique features, pricing system, and user base that you will have to consider when deciding which one is right for you. Beatstars is one of the most popular platforms with millions of users worldwide.
It offers a range of features such as unlimited file storage, built-in marketing tools, and customer support available 24/7. Airbit (formerly known as myFlashStore) is another popular platform that offers customizable beat stores with various pricing models such as leasing or exclusive rights. Checkout my other article Selling Beats with Airbit.
Traktrain is another platform worth considering due to its unique features like an integrated contract management system and an option to collaborate with other producers on their beats. The music industry has changed significantly in recent years due in large part to the rise of online beat sales.
Producers who want to succeed in this new landscape must be prepared to adapt their skills and marketing strategies. With the right approach and platform choice, however, selling beats online can be an incredibly lucrative business that provides creative freedom while reaching a global audience.
Choosing a Platform to Sell Your Beats On
One of the first things you'll need to do when setting up your beat selling business is to choose a platform to sell your beats on. There are several options available, including Beatstars, Airbit, Traktrain, and more. Each platform has its own unique features and fee structures, so it's important to do your research before making a decision.
Beatstars is one of the most popular beat selling platforms out there. It offers a comprehensive set of tools for music producers looking to sell their beats online.
With Beatstars, you can create custom contracts for each sale, set up automatic licensing options and make use of their built-in promotional features. Airbit is another great option for those looking to sell beats online.
It's known for its simplicity and ease of use. With Airbit you can create your own store with custom branding options that allow you to stand out from the crowd.
Traktrain is another player in the beat selling space with a unique focus on exclusivity. The platform allows producers to list beats as exclusive or non-exclusive where buyers will be able to purchase exclusive rights or lease non-exclusive rights respectively.
Establishing A Pricing Strategy For Your Beats
One of the most important decisions you'll make as a music producer selling beats online is establishing a pricing strategy. It's essential to find the balance between affordability and profitability so that you can attract customers while also making enough money to sustain your business. When figuring out your pricing strategy, consider your production costs, time invested, and market demand.
You should also take into account the exclusivity of each beat track and whether it will be available for commercial use or not. It's important to be flexible with pricing and adjust as needed.
You may want to offer discounts for bulk purchases or bundle deals that encourage buyers to purchase multiple tracks at once. This is a great way to attract new customers who are interested in buying beats from you in one go.
Ultimately, setting up your beat selling business requires careful consideration of various factors such as platform selection, web design, pricing strategies and more. Take some time to research different options before getting started so that you can find the right approach for your unique needs as a music producer.
Building Your Brand and Marketing Your Beats
Developing a unique brand identity that sets you apart from competitors
When it comes to selling beats online, having a unique brand identity is crucial to success. You want people to recognize your beats as soon as they hear them.
One way to develop this identity is by creating a distinctive logo and color scheme that will be featured on your website and social media pages. This will help people quickly associate your brand with your music.
Another important aspect of developing your brand identity is choosing a memorable name for yourself or your production company. Make sure the name you choose is easy to remember, easy to spell, and relevant to the type of beats you produce.
Utilizing social media platforms to promote your beats and engage with potential customers
Social media platforms like YouTube, Instagram, Facebook, Twitter, and TikTok are powerful tools for promoting your beats online. By regularly posting pictures, videos, and updates about what you're working on, you can keep fans engaged with your music and build a loyal following.
To make the most of these platforms, it's important to be consistent in both the content you post and the tone of voice you use. It's also essential that you interact with followers who comment or message you – responding promptly shows that you value their engagement.
You can also use social media advertising tools like Facebook Ads or Instagram Ads to reach new audiences beyond those who already follow you. These tools allow you to target people based on demographics like location or age range, which can be helpful in reaching potential customers who might not have found your music otherwise.
Using YouTube To Sell Type Beats
Music producers can utilize YouTube as a powerful platform to sell type beats and reach a wide audience of potential buyers. Here are some steps to effectively use YouTube for selling type beats:
Collaborating with artists and producers to expand your reach
Collaborating with other artists or producers can be an effective way to expand your reach online. Not only does it give you exposure to their fan base but it also helps you build relationships within the music community. When collaborating with others, it's important to choose artists or producers who complement your style and sound.
This will help ensure that the collaboration is a success and that both parties benefit. To get started, you can reach out to other producers or artists on social media or through producer forums.
You can also attend music events or conferences where you can network with other people in the industry. Remember, by working with others in the music community, you're not only expanding your reach but also building your reputation as a collaborative artist who values creativity and teamwork.
Sell More Beats With SEO
In the highly competitive world of music production, selling beats online can be a challenging endeavor. However, with the right strategies in place, you can maximize your online presence and reach a broader audience. Search engine optimization (SEO) is a powerful tool that can help you enhance your website's visibility, attract more visitors, and ultimately increase beat sales.
Keyword research is the foundation of any successful SEO strategy. Begin by identifying the keywords and phrases potential buyers are likely to use when searching for beats online. Use keyword research tools like Google Keyword Planner or SEMrush to discover relevant keywords with a high search volume and relatively low competition. Incorporate these keywords naturally into your website's content, including titles, descriptions, headings, and throughout the body of your pages.
Optimize Your Website Structure
A well-structured website is essential for SEO success. Ensure your website is user-friendly, easy to navigate, and loads quickly. Organize your beat catalog into clear categories and subcategories to improve user experience and make it easier for search engines to crawl and index your pages. Optimize your URLs to include relevant keywords, such as "hip-hop-beats" or "rap-beats," instead of generic numbers or random characters.
Create High-Quality Content
Creating engaging and valuable content is crucial for both user satisfaction and search engine rankings. Besides your beat catalog, consider adding a blog section to your website. Write informative articles related to music production, beat-making tips, industry trends, and artist spotlights. Incorporate relevant keywords naturally throughout your content to attract organic traffic from search engines. High-quality content encourages visitors to spend more time on your website, increasing the chances of them discovering and purchasing your beats.
Optimize Metadata and Tags
Metadata and tags play a significant role in SEO. Ensure that each beat you offer for sale has relevant and descriptive metadata, including titles, descriptions, and tags. These elements help search engines understand the content and context of your beats, making it easier for potential buyers to find them. Use keyword-rich descriptions and tags to improve visibility and increase the likelihood of appearing in relevant search results.
Build High-Quality Backlinks
Backlinks are essential for improving your website's authority and search engine rankings. Seek opportunities to collaborate with artists, producers, and music-related websites to obtain backlinks to your website. Guest posting on relevant blogs or reaching out to industry influencers for mentions or interviews can help build valuable backlinks. Remember, quality is more important than quantity, so focus on obtaining backlinks from authoritative and reputable sources.
Leverage Social Media
Social media platforms are excellent channels for promoting your beats and driving traffic to your website. Create profiles on popular platforms like Instagram, Facebook, Twitter, and YouTube. Regularly share snippets of your beats, engage with your audience, and link back to your website. Engaging social media presence not only improves brand awareness but also boosts your website's visibility in search engine results.
By implementing effective SEO strategies, you can improve your website's visibility and increase beat sales. Remember to conduct thorough keyword research, optimize your website structure, create high-quality content, and leverage backlinks and social media. Consistency and continuous improvement are key to building a strong online presence and maximizing your beat-selling potential.
Crafting High-Quality Beats That Sell
Understanding the Current Trends in Music Production
In order to create beats that sell, it's important to stay up-to-date with the latest trends in music production. This means listening to current hits and analyzing what elements make them successful. For example, trap beats with heavy 808s and intricate hi-hat patterns have been popular in recent years.
By understanding these trends, you can incorporate elements into your own beats that will appeal to a wide audience. It's also important to keep an eye on emerging trends and sub-genres.
The music industry is constantly evolving, and what's popular today may not be tomorrow. By staying ahead of the curve, you can position yourself as a producer who is always on the cutting edge of what's next.
Experimenting with Different Genres and Styles
One way to stand out as a beat producer is by experimenting with different genres and styles. While you may have a preferred style or sound that you're known for, branching out into different genres can expand your potential customer base.
For example, if you primarily produce trap beats but start incorporating elements of lo-fi hip-hop or R&B into your work, you may attract customers who are looking for those specific sounds. Don't be afraid to take risks and try new things - experimentation can lead to innovative sounds that set you apart from other beat producers.
Incorporating Unique Elements into Your Beats That Make Them Stand Out
While it's important to stay up-to-date with current trends in music production, it's equally important to incorporate unique elements into your beats that make them stand out from the crowd. This could mean experimenting with unusual time signatures or incorporating live instrumentation alongside electronic sounds. Another way to make your beats unique is by using samples in creative ways.
Rather than using the same sample as everyone else, try chopping it up and rearranging it in unexpected ways. Remember - the goal is to make beats that are both familiar enough to appeal to a wide audience, but unique enough that they won't be mistaken for anyone else's work.
The Importance of Sound Quality
In addition to staying current with trends and incorporating unique elements into your beats, it's crucial to pay attention to sound quality. This means using high-quality sounds and samples, as well as ensuring that your mixes are clean and polished. One way to ensure high-quality sound is by investing in a good pair of studio monitors or headphones.
These will allow you to hear every detail in your mix, which is especially important when balancing different elements within a beat. It's also essential to properly master your beats before releasing them.
Mastering involves fine-tuning the final mix so that it sounds cohesive and balanced across different playback systems (i.e. car speakers, headphones, etc.) By prioritizing sound quality alongside creativity and innovation, you can create beats that not only sell but stand the test of time.
Providing Excellent Customer Service
Responding Promptly to Customer Inquiries
As a beats producer, you will receive inquiries from potential customers regarding your beats. You need to ensure that you respond promptly to these inquiries in order to build trust with the customer and show them that you are reliable. Responding promptly also helps to prevent losing out on sales due to late or no replies.
One way of ensuring you respond promptly is by setting up an auto-reply email system that lets the customer know when they can expect a response from you. You should also ensure that your contact details are visible on your website so that potential customers can easily reach out to you.
It's important to maintain a professional and friendly tone in all your communications with customers. Even if a customer is being difficult or demanding, responding calmly and professionally will help diffuse any tension and increase the chances of making a sale.
Offering Customized Beat Packages for Clients
Another way of providing excellent customer service is by offering customized beat packages for clients. Different clients have different needs, which may not be met by your standard beat packages. Offering customized beat packages ensures that every client gets exactly what they want while also increasing the value of their purchase.
When offering customized beat packages, be sure to ask the client for specific details about what they want from their beat. This could include details such as genre, tempo, instrumentation, and even mood or emotion they want their music project to convey.
Once you have this information, you can create a custom package specifically tailored for the client. Providing customized beat packages not only increases customer satisfaction but it may also lead to repeat business from satisfied clients who appreciate your willingness to go above and beyond.
Providing High-Quality Customer Support Throughout The Buying Process
The buying process can sometimes be tricky for first-time buyers or those who are unfamiliar with the process of buying beats online. Providing high-quality customer support throughout the buying process can help ease any concerns or doubts that potential customers may have.
When a customer purchases a beat from you, ensure that you provide clear instructions on how they can access and download their purchase. You should also be available to answer any questions they may have about licensing or usage rights for the beat they purchased.
It's important to be patient and understanding when dealing with customers who may be experiencing difficulties in completing their payment, accessing their purchase or understanding the licensing agreement. You should always be willing to go above and beyond to ensure that your customers are satisfied with their purchases.
Providing excellent customer service is key to achieving success in beat sales. Responding promptly to customer inquiries, offering customized beat packages for clients, and providing high-quality customer support throughout the buying process is crucial in building trust with your customers and establishing yourself as a reliable beats producer.
Protecting Your Work and Earning Royalties
Registering with PROs such as ASCAP or BMI
One of the most important steps you can take to protect your work and earn royalties is registering with a performance rights organization (PRO) such as ASCAP or BMI. These organizations collect and distribute royalties on behalf of songwriters, composers and publishers. As a beat maker, you are essentially a composer, so it's important that you register your beats with one of these organizations in order to ensure that you receive credit for your work.
Registering your beats with SoundExchange
Producers should consider registering their beats with SoundExchange for several important reasons:
It's worth noting that SoundExchange specifically focuses on sound recordings, so if you're also the songwriter or composer of the underlying musical composition, you would need to register your works with a separate PRO, such as ASCAP, BMI, or SESAC, to collect performance royalties for the musical composition itself.
Overall, registering your beats with SoundExchange helps you establish your rights, collect royalties, and maximize your earning potential as a producer.
Understanding licensing agreements
Licensing agreements are contracts that grant permission to use your beats in certain ways. These agreements are often necessary when selling beats online, especially if an artist wants to use your beat for commercial purposes.
It's important that you understand the terms of any licensing agreement before agreeing to it. Be sure to read the fine print, negotiate terms if necessary, and make sure you're getting paid fairly for the use of your work.
Utilizing digital fingerprinting technology
Another tool at your disposal for protecting your work is digital fingerprinting technology. This technology creates a unique identifier for each of your beats by analyzing its sound waves.
If somebody tries to use one of your beats without permission, this technology can be used to identify it and prove ownership. Some platforms like BeatStars even have built-in digital fingerprinting capabilities.
Sell More Beats With Spotify
While Spotify is primarily a platform for streaming music, music producers can still leverage it to find more fans and potentially sell more beats. Here are some strategies for using Spotify effectively:
The best way for music producers to begin uploading their beats to Spotify, Apple Music and all other music streaming platforms is to use Distrokid. For only $19.99 a year you can upload as many releases as you want. Click the banner below to save 7%.
Selling beats online can be lucrative and rewarding if done properly. By setting up a professional website, building a strong brand, creating high-quality beats that stand out from the crowd, providing excellent customer service and protecting your work through legal means like registering with PROs and utilizing digital fingerprinting technology will make all the difference in whether or not you succeed as an online beat seller. When it comes down to it, the most important element of selling beats online is being passionate about your work and willing to put in the effort to constantly improve.
Whether you're just getting started in the world of beat making or you're a seasoned pro looking to expand your reach, there's never been a better time to start selling beats online. With the right mindset and tools at your disposal, you can turn your passion for beat making into a successful career.
If there are any tips that I did not cover let us hear about it in the comments. If there is anything that you find that helps you sell beats please let the community hear about it below.
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Hello, I'm Grizzly Beatz and I am an American LoFi Music Producer from Los Angeles Ca. When I am not producing music, or writing music related articles, I can usually be found exploring outdoors and national parks and spending time with my family.
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