How To Pitch To Spotify Editorial Playlists 2023

3/11/2023

How To Pitch To Spotify Editorial Playlists 2023

In the music industry, getting your music on Spotify editorial playlists is one of the most effective ways to reach new listeners and increase your exposure. Spotify editorial playlists are curated by the platform's team of experts, and they can be a powerful tool to help you grow your fanbase and increase your streams.
However, getting your music on these playlists is not easy. Spotify receives thousands of submissions every day, and competition is fierce. In this article, we'll walk you through the process of how to pitch your music to Spotify editorial playlists and increase your chances of getting your music featured.

1. Understand Spotify Editorial Playlists
Spotify editorial playlists are curated by Spotify's team of experts, who choose the songs and artists that are featured on them. These playlists are not created by algorithms, and they are not based solely on popularity or streaming numbers.
Instead, editorial playlists are carefully crafted to provide listeners with a unique listening experience. They are often themed, featuring music from specific genres, moods, or themes. Some examples of Spotify editorial playlists include:

New Music Friday: a playlist featuring the latest releases from various genres
RapCaviar: a playlist featuring the latest and greatest in hip-hop and rap music
Pop Rising: a playlist featuring up-and-coming pop artists
Alternative R&B: a playlist featuring the latest in alternative R&B music

To get your music on these playlists, you need to understand what type of music they feature, and how your music fits into those themes.

2. Make Sure Your Music is Ready
Before you start pitching your music to Spotify, you need to make sure that your music is ready to be released. This means that your music should be mixed and mastered to a professional standard, and that you have high-quality artwork and promotional materials.
You should also make sure that your music is available on Spotify, and that it is properly tagged and labeled with accurate metadata. This will help Spotify's curators find your music and evaluate it for inclusion on their editorial playlists.

3. Identify Relevant Playlists
The next step is to identify the editorial playlists that are relevant to your music. You can do this by searching for playlists that feature similar artists or genres to yours, or by using Spotify's Browse feature to explore different playlists.
Once you have identified the playlists that are relevant to your music, you should create a list of them, along with their curators' contact information. You can usually find the contact information for Spotify's curators on their social media profiles or on their personal websites.

4. Research the Curators
Before you start pitching your music to Spotify's curators, you should take the time to research them and their playlists. This will help you understand their tastes and preferences, and tailor your pitch to their interests.
You can research the curators by listening to their playlists, reading their blog posts or interviews, and following them on social media. This will give you a better understanding of their tastes and preferences, and help you craft a pitch that is more likely to resonate with them.

5. Craft a Compelling Pitch
Once you have identified the playlists and researched the curators, it's time to craft a compelling pitch. Your pitch should be concise, well-written, and tailored to the specific playlist and curator you are targeting.
Your pitch should include the following elements:

An introduction: Introduce yourself and your music, and explain why you think it would be a good fit for the playlist.
Personalization: Show the curator that you have researched their playlist and understand their tastes and preferences.
Context: Provide some context for your music, such as any relevant news, upcoming shows, or other achievements.
Call to action: Close your pitch with a clear call to action, such as asking the curator to listen to your music.

You can read more about this topic in my how to get on Spotify Editorial Playlists article.