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The old saying goes "It ain't where you're from, it's where you're at" (shout-out to Rakim), but for Armani Caesar, it's both. The first lady of Griselda Records got her start rapping when she was 12 years old. Thanks to a chance meeting at a local studio in her hometown of Buffalo, N.Y. in 2007, she was rhyming alongside Benny The Butcher and Conway The Machine as part of the early-2000s rap collective Buff City.
Those relationships are exactly why Westside Gunn signed her to Griselda Records this past March. He already knew she could rhyme, wrote her own verses and could bounce between the sounds of grimy New York rap and bass-heavy Southern hip-hop. Now with her new album, The Liz, released in September, she's basking in its positive reception, along with success of her clothing boutique Armani's Closet. All Armani wants to do is keep working; this story was a long time in the making.
During her time as an active member of Buff City, Armani moved to North Carolina to go to school in 2008, opting to be a student and put more time into that than rapping. Her passion for hip-hop came right back to life when she began writing rhymes in her dorm room. She also enrolled in 9th Wonder's Hip Hop in Context class, a course he taught at North Carolina State alongside Kid from Kid N Play. She felt inspired to dig into the classics and important artists of early hip-hop, taking rap even more seriously.
During this time, she kept releasing material, like the 17-track project Caesar's Palace in 2015. After that, Armani spent some time working as a stripper, but the hustle to get her music heard didn't stop. While radio was one way to get heard, the rising rapper knew she had more music to promote but didn't have the budget to do so. Before those radio spins, Armani decided to go hard on the video-sharing platform Triller in 2015. Clips of her songs "Get Trippy Freestyle" and the Ma$e-produced "Can't Take Him Back" began to blow up on Twitter and Instagram two years later as a result of her consistency on Triller. She even got "Can't Take Him Back" played on local radio in 2018. Her buzz picked up from there, which got her back onto the radar of Westside Gunn. From there, the rest is history
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Grizzly Beatz is an American Hip Hop Producer from Los Angeles, CA. He has produced for Curren$y, Dizzy Wright, Hopsin, Gatorade, Chief Kamachi, Nike, Activision and more. We have over 500 Hip Hop Instrumentals available for licensing in our store.