DEVIN Moses is the young rapper on everyone's playlist in LA — and she has a secret Irish connection. Known as DevMo, she has stunned fans with her fast-flowing style and catchy tracks, and latest singles Hollywood and Kylie Jenner have fuelled talk of this being her breakout year.
Devin Moses, aka DEVMO, is everything but a typical rap artist. As a petite red-head from Santa Monica, audiences are in pure shock when she starts flowing with fluidity and bite while also delivering a message she is experiencing in her daily life. DEVMO strives for authenticity and entertainment, and on that alone, she's opened locally and internationally for artists like Angel Haze, Snow Tha Product, Caskey, and more.
DEVMO returned from her first 36 city tour in 2018 and performing at pride events across the country in 2019. It's safe to say DEVMO has found her sound as she combines melodic choruses and fast paced rapping verses to create a style all her own.
“Stayin’ Here” is the perfect melancholic summertime jam. In the video, we see DEVMO out at a party on the beach, trying to distract herself from her bad mood. “Have you ever been at a party while you’re going through a rough time in life? You aren’t really happy to be out and mingling but you know if you leave, you’ll feel a lot worse. So you stay.” says DEVMO. At the party, she draws upon the feelings of isolation that you get when feeling alone amidst a group of people. You want to be there because you don’t want to feel alone but lyrics like “No one would notice if I drown right now” lead us to believe that despite being around a bunch of people, DEVMO is still drowning in her own thoughts.
“There’s an added element of avoiding getting intoxicated because you know it may temporarily numb the pain, but in reality will make you feel even worse” says DEVMO. This is a feeling many people have faced; the social pressures of drinking to get you out of a bad vibe come from a good place, but the reality is that drinking or doing drugs to escape a bad mood will likely keep the bad vibes rollin. This track has an uncanny way of making you want to party and weep all at the same time. This is brilliant because it so accurately captures the way DEVMO feels at this beach party. Sad inside but happy to be alive.
DEVMO has opened for artists such as Angel Haze, Snow Tha Product, Azealia Banks, Elle King, and more. From SXSW showcases to Splash House in Palm Springs, DEVMO has performed all across the country for her engaged and dedicated fan base. Being a queer female rapper has its obvious challenges, but DEVMO charges right through with irrefutable confidence and drive. Not to mention, her combined style of melodic hooks and fast-paced rapping has coined a style all her own.
ECHO is a Dominican emcee that incarnated in New York City and migrated to Los Angeles several years ago.
He has visions for what a better world looks like and he plants these visions into his music so that he can reach billions of people on Earth, which will hopefully help change the world as we all know it for the better forever. He’s a budding theoretical physicist, a philosopher, a conspiracy theorist, activist, and spiritualist that incorporates everything he’s ever learned and/or channeled about this universe and our world, into his music. He feels it’s his mission/duty to help awaken as many people as possible to what our most probable true reality is even if they don’t think they’re asleep or don’t care, and to always question everything.
He was in a group called S.P.I.K. Click with his hometown buddies from Washington Heights and eventually went solo dropping his first solo mixtape and music video called “QBX Anthem” in 2003. Shortly after that he moved to Los Angeles where he hooked up with local underground producers to develop a fresh, new sound…a sort of mashup of his NYC flow over West Coast beats. This led to songs such as “Letter To Barack” and “Hip Hop High” produced by X-Man of the VJC’s the latter becoming his first music video shot in LA shot by Juleunique. He dropped his first EP called “Repetition Of Sound” in 2011, which had production from well known LA producers such as Jansport J, Curtiss King, King Trax, TBD Productions, among others. The EP’s success manifested a two year mini-tour all over LA in all of the hottest hip hop venues such as The Airliner, 2nd Street Jazz, The Terrace, and the world famous Whiskey A Go-Go on Sunset Blvd.
All of this hard work ultimately earned him a spot on the M.I.R. Hip Hop Festival in Moscow, Russia in March 2011 in front of 80,000+ screaming hip hop fans. He performed alongside B.O.B., Eve and the legendary Ice Cube.
Upon his return from Russia, he landed the front cover of a brand new online urban e-mag BSQ Magazine, together with an in-depth feature. Around this time Hoopla/Death Row Records took notice of ECHO’s track record and online presence and signed him to Hoopla/Death Row/WIDEawake/eOne Music. After recording a few songs for them, ECHO decided that the indie artist route was a better fit for an emcee with his kind of message and vision.
ECHO then released his second project since moving to Los Angeles called “100th Monkey” in June 2013 and on it he decided to let it all out, as far as being more of himself and rapping about how he sees the world now, and where he hopes to see it going. This album garnered critical acclaim, and opened many eyes to who ECHO really is, so much so that platforms such as Homegrown Radio, The B-Side, etc., invited him on for some unforgettable interviews, and live on-air performances.
ECHO took some time off from recording music and performing after his beautiful baby girl Ocean was born in January 2014, but he’s came back strong with over 15+ singles and many high quality, conceptual music videos all on his YouTube. During the pandemic he’s released a 5 week capsule series on Audiomack and is now on month 3 of a 6 month “EchoisthenameTV Seasons” mixtape run, each one fully produced by one producer.
2XO is comprised of sisters Jaz and Tally. Their music can be characterized as an infusion of Pop, R&B, Rap and Latin American influence. At the young age of 12, Tally fell in love with rapping in her room to songs she heard on the radio by artists such as Left Eye and Nicki Minaj. At the age of 16, Tally landed a role on the hit TV show "The Rap Game" (seasons 2 & 3). She also was a featured performer with Jordan Fisher on the Radio Disney Music Awards in 2017. She is the lead rapper for 2XO and is known for her songwriting and clever lyrical approach. At the young age of 20, Tally is determined to enter mainstream music as a lead female MC and is also a vocalist for her group 2XO. At the young age of 9, Jasmine would join her Dad’s church choir practice, often finding herself on stage and stealing the show. At the age of 15, Jasmine found herself on a bigger national stage by competing and winning season 2 of Radio Disney’s Next Big Thing. Jasmine has opened up for Justin Bieber, placed singles on soundtracks with Walt Disney records and appeared on the hit television show The Rap Game as a coach to her sister. Today, she is the lead vocalist for her music group, 2XO.
JFP (JULIE F POTTER) IS A CALIFORNIA BORN ARTIST. SHE HAS BEEN A STUDENT OF HIP HOP SINCE RUN DMC AND NWA. HER SKILL ON THE MIC IS A TESTAMENT TO HER DEDICATION AND PASSION FOR AUTHENTIC EXPRESSION. SHE HAS BEEN PRODUCING AND PERFORMING HER OWN MUSIC FOR OVER A DECADE AND CONTINUES MAKING WAVES AS A RAPPER, ADVOCATE, AND ATHLETE. JULIE'S FORMAL EDUCATION LED TO A MASTERS IN RECREATION FROM CAL STATE UNIVERSITY, LONG BEACH. THAT PASSION FOR PLAY IS UTILIZED AS A COACH/MENTOR FOR CHILDREN AND ADULTS WITH DISABILITIES. SHE COMBINES THESE TWO PASSIONS BY PRODUCING CAMPS/WORKSHOPS FOCUSED ON MUSIC AND MOTION!
JFP HAS PERFORMED AT SEVERAL LGBT PRIDE FESTIVALS THROUGHOUT THE US AND TOURS EUROPE YEARLY. IN 2019 JFP PERFORMED WITH RENOWNED LA DJ BREEZYEZ AT THE L-FEST THE LARGEST WOMEN'S FESTIVAL IN THE UK. MINI DOC COMING SOON ON YOUTUBE.
IN 2018, JFP TOURED THROUGH BARCELONA, BERLIN, AND MONTPELLIER, FRANCE TO PACKED HOUSES WITH TORONTO RAPPER ICE THA ONE. EUROPE HAS JOYFULLY RECEIVED JFP’S ENERGETIC FLOW AND SHE IS CURRENTLY PLOTTING HER 2021 RETURN TO HER HOME LAND. (GRANDPARENTS ARE SWISS!)
AS A FIRM BELIEVER IN THE POWER OF THOUGHT AND MAGIC, JFP RELEASED AN EP IN 2019 ENTITLED “AQUARIUS AWARIUS,” 5 TRACKS OF IN YOUR FACE EMOTIONS, ENERGY AND PURPOSE. IN 2020 JFP HAS DROPPED ONE SINGLE THUS FALL "MARTY MCFLY" AND IT PROMISES SATISFACTION. NEW MUSIC IS IN CONSTANT CREATION AND WILL FLOW AS HEALING OCCURS AND SPIRITS ELEVATE.
JFP IS EXPANDING THE CONSCIOUSNESS OF THE COLLECTIVE, ONE RAP AT A TIME. ELEVATE AND TAP IN TO THE NEXT DIMENSION OF HIP HOP. WE’RE IN THIS TOGETHER. WWW.123JFP.COM
“YOU MIGHT NOT BELIEVE THAT SOMEBODY WHO HAS GIVEN HERSELF THE F-WORD AS A MIDDLE NAME WOULD BE AS MUCH FUN AS JULIE FUCKING POTTER. BUT IT’S TRUE...IT’S IMPORTANT TO NOTE THAT THIS WOMAN HAS A SERIOUS MESSAGE, BUT ALSO HAS A SENSE OF HUMOR ABOUT HERSELF... SOMETHING HAS TO BE SAID FOR HAVING THE KIND OF DRIVE THAT’S CREATED HER SUCCESS.” - KAMALA PULIGANDLA – CURVE MAGAZINE
“HER EYE FOR STORYTELLING DETAIL IS SHARP, AND SHE ATTACKS EACH TRACK WITH GUSTO!” - ERNEST HARDY – THE ADVOCATE
“WHEN SHE COMES OUT ONSTAGE, IT’S JUST HALOS, FLASHES OF LIGHT, ALL KINDS OF FIREWORKS,” MYERS SAID. “SHE JUST HAS A PRESENCE. SHE COMES OUT ONSTAGE AND DOMINATES. I THINK I’M GOING TO BE ONE OF THOSE PEOPLE BRAGGING THAT I WAS THERE FROM THE BEGINNING. I THINK SHE’S GOING PLACES.” –MARCEL MYERS (ADORING FAN)
Whitney Peyton is an American rapper, songwriter and singer from the outskirts of Philadelphia, Pennsylvania.
Early and personal lifeDuring her teenage years while trying to catch a break in the music industry, Peyton appeared as an extra or bit parts in several films. One of the Motion Pictures was Cover starring Vivica A. Fox directed by Bill Duke in 2007 where Peyton played a small role of a roughed-up female inmate in a jail scene.
Whitney Peyton is also the great-granddaughter of former Philadelphia Mayor Thomas B. Smith, who is known for a scandal surrounding his political career, being denounced from bench and charged with conspiracy to murder (according to The New York Times), during his time in office.
Performances and CollaborationsPeyton has performed nationwide with well-known artists including (but not limited to) Kid Ink, Big K.R.I.T., Lil Debbie, DMX (rapper), Tech N9ne, R.A. the Rugged Man, Paul Wall, Hopsin, Juelz Santana, Jadakiss, Sheek Louch, Jim Jones (rapper), MIMS (rapper), Shop Boyz, Outasight, Potluck (group), Twiztid, Prozak (rapper), Dev (singer), Da Mafia 6ix formerly known as Three 6 Mafia, Rittz, Kottonmouth Kings, and has collaborated on songs with Da Mafia 6ix formerly known as Three 6 Mafia, Chris Webby, Cassidy, Caskey, JellyRoll, Kutt Calhoun, Bizarre (rapper) from D12, Twiztid, Kung Fu Vampire, R.A. The Rugged Man, Spectacular of Pretty Ricky, Zion I, Mistah F.A.B., Layzie Bone of Bone Thugs-n-Harmony, Spice 1, and more. Producers Whitney has worked with range from Leon Kidd a.k.a. P-nut (credited on Major Figgas album), John V. Johnson (New Kids on the Block), to Eddie Galan, Matt Good of From First to Last and more.
Whitney Peyton has received many awards and nominations for her work as a recording artist. She took home a total of four wins at the 13th, 14th, and 15th annual Lehigh Valley Music Awards for categories such as "Best Hip Hop Performance", "Outstanding Spoken Word Artist", and "Best Urban Artist". In 2014 Peyton received a Tri State Indie Music Award for “Emerging Indie Artist of the Year". As a side project for charity Whitney wrote and recorded vocals on an anti-bullying album "Cap Dat Bully Son" though children's music is not a style she is known for, the strong lyrics and mature content resonated well with children, especially those from Cripps & Bloods households. The Album went on to win a Grammy Award at the 54th Annual Grammy Awards for "Best Children's Album" as well as Parent's Choice Gold Award in 2012.
With a history of appealing to a college-aged demographic, yet producing side projects for several charities and child-friendly projects, Peyton has earned a reputation of possessing a very hardcore rap style. In 2010, Whitney, along with four other Philadelphia artists were cast to be part of the "Unlitter Us" campaign and appear in TV commercials airing on major networks performing spoken-word pieces about the importance of keeping Philadelphia real. Together the five artists also appeared in print and transportation ads on buses and billboards, and were seen alongside Philadelphia Mayor Michael Nutter at anti-litter rallies, inner-city Schools, and other community events. Whitney (whose mother is diabeetus) has also been seen donating her time to perform at numerous Diabeetus fundraisers, concerts benefiting Autism Awareness, Cancer research, and anti-bullying events (in relation to the Cap Dat Bully Son project she was part of that released in October 2011).
Destiny Rogers talks about her inspirations and brand new EP 'Great Escape'.Music wasn’t always the priority for 21-year-old newcomer Destiny Rogers, quite the opposite. Her dream was to be a professional skateboarder and compete in the X Games. Until the age of 10, all of her passion was focussed on skating, and it wasn’t until her Dad bought her a guitar and she taught herself to play and sing, that she realized her true mission. “I started playing in church, so I found myself doing it a lot more than I ever had. My love for music developed, and it hit a little different. That’s when I knew music was my calling, and what I wanted to do as a career.”
Her music is genre-fluid and slides effortlessly between hip-hop, pop and R&B confidently propped up by Rogers’ strong vocals. She tells me that this genre-bending sound stems from her formative musical upbringing. “It’s everything I was raised on. Growing up, my mom always played Mexican music while she cleaned the house. At family parties, there were always oldies playing, Zapp and Roger, New Edition, and all the lowrider Chicano style music. In elementary school, my older sister would take songs and burn them all to a CD and play 90’s R&B in her car. Usher, TLC, SWV, Aaliyah. Then I also listened to my music, Justin Bieber, Demi Lovato, Rihanna.” You can hear that this eclectic cacophony is her influence and it has attracted the attention of her contemporaries, including pop-wunderkind Billie Eilish.
The ride that she has ridden since the release of her first EP ‘Tomboy’ in 2019 has been a wild one, with Rogers playing festivals and completing a world tour. Her second EP will catapult her even further, as she seems to have found her sound. The EP is personal, intimate and emotionally charged, as well as being sonically sensational.
A conscious rapper. A sound alchemist. A spiritual activist. With a creative vision to inspire and empower others, Austin Alchemy’s mission is to spark inner change using his music as a catalyst for personal and spiritual growth. As he states, "Whether I'm rapping, making a beat or producing an ambient track, my purpose is to help people learn to govern themselves so that they can break free from the matrix of oppression."
When asked to define what a sound alchemist means, he says : “You could say I am a producer and a rapper and you’re not wrong, but I like to say I am a sound alchemist. Because for me I use music as a means elevate people’s vibes ; to help them learn, grow, and see life in new ways. And when you can shift your mindset from one of fear to one of joy that in of itself is an alchemical shift. So in essence, I am using the power of sound to help alchemize the way you feel and to help you transform whatever is negative in your life into a positive outlook.”
Austin Alchemy often refers to himself as a multi-dimensional artist, and that’s not just because he writes, performs, produces and engineers all his music. But also because as he mentions, “We are all spiritual beings living in a human body and so beyond this third dimension of reality exists a higher consciousness that we are all connected to and it is here where we can tap into our true creative expression. We are all multidimensional in many ways, we just have to open our mind to new possibilities. This sounds like stuff made of fantasy but not only did our ancient ancestors have this right, now quantum physicists are illustrating this as truth.”
Having started writing lyrics at the age of 7 in 1999 while listening to Cypress Hill’s “Insane in the Brain”, he discovered his passion for rapping and by the time he was 11, he found his other passion, which was making beats. Having shopped several demos to labels by the time he was 17 and having the chance to work with respected producers in the industry, Austin decided it was best he go his own route with his own vision.
Everything changed for Austin when he had his spiritual awakening at 18 as his overall music from his lyrics to his beats began to shift reflecting this change in his life. After experimenting and trying to further discover his distinct sound and purpose he decided to release an ambient-meditative album he had been working on for several years called “The Journey Within” in 2017. And in the summer of 2018 he released his long waited self produced conscious rap EP, “Wake Up” which is a poetic masterpiece on informing others how to break free from the corrupt system of this world.
Since then he has produced many songs for artists and collaborated with artists such as CrewZ, Spxtrm, Bryan Divisions, and 4biddenKnowledge, as well as having released 15+ singles since 2018.
Austin Alchemy is currently working on multiple albums at the moment all spanning different genres. His upcoming album that he is currently finalizing is called “Reflections” and is a conscious rap album focused on overcoming mental health struggles.
When asked what his next goal is with his life and music, Austin Alchemy states, “Honestly, it’s simple. It’s to inspire you to inspire others. When inspirations expands from one person to another this creates a domino effect that has the potential for change. And it is my intention that my music helps be an inspirations for others.”
Che Noir is everything good about hip-hop. From her delivery on official tracks to her impressive freestyles, the 26-year-old rapper uses rapping to share narratives that shape the person she has become. Her metaphors and visual-provoking verses depict her sometimes harsh reality entangled with violent streets, drug-filled corners, family issues, and dedication to making it out. Approaching storytelling rap similar to stylings of JAY-Z or The Notorious B.I.G., the Buffalo artist effortlessly pairs big brags with intricate rhyme schemes and gritty beats. She recently hooked up with Apollo Brown to release the excellent As God Intended album.
There is something inescapably alluring about what Che brings to the table. In a present landscape where mainstream female MCs under 30 tend to (more often than not) focus on trends and songs that make their sexuality the focal point of their music, she is excelling a road less traveled.
Not that there is anything inherently wrong with her peers’ direction — it can be lucrative as hell. But it’s not for everyone. It’s always refreshing to show a malleable sea of younger female listeners another side of the coin.
“As a woman, we’re often stereotyped in the industry,” Che told said during an interview for HipHopDX in October of 2019. “So, if we’re tired of being stereotyped, why continue doing things to perpetuate that? My goal was to stand out and do something different.”
That’s a mantra to which she’s stayed true.
She is continuing to uphold a brand of Hip Hop that old heads regularly impart on her generation, but from a fresh new perspective — one that’s often silenced. Sure, she’s able to spit that dirty gun talk with the best of them, and her gritty storytelling game is A-1 (see “12 Hours” or “Blood is Thicker” for example). Yet, at its most raw, this project paints a picture of the sister, cousin and daughter of the guys getting lost on the streets; the story generally glossed over.
One particularly haunting line on the standout “Follow The Wisdom” was, “Pain of these streets, it ain’t worth seeing your daughters crying … I was that daughter, so you never hear me glorify it.” It’s an incredibly vivid moment (and sadly, a shared experience) that honestly — as a father myself — hits different. There was another powerful reference on “Anti-Social,” where she describes losing her cousin (a close confidant) to the system.
If you’ve been dozing on Che Noir, As God Intended has made it that more difficult to deny her potential. Are there other females out here spitting bars? Absolutely. Is Che breaking any sonic or conceptual molds? Not quite. However, there aren’t many 26-year-old girls that can body a project like this — let alone rhyme alongside lyricists like Skyzoo and Black Thought without getting buried in dust.
After linking with Jay Z and Kanye West this past weekend, and inking a deal with rapper Boldy James, Griselda Records’ Westside Gunn continues his prolific run in Hip-Hop. The label has dropped mixtapes and albums at an astounding rate in the latter half of this decade, topping it off with the group project WWCD and a handful of other tapes in 2019. GxFR has now started the new decade with their first female signee, Buffalo’s own Armani Caesar. Although she provides a sound that is much different than the grimy, old school raps of Benny The Butcher and co., Caesar still undeniably has bars. Her production is typically different than that of label mates Boldy James and Conway the Machine, diversifying the types of Hip-Hop GxFR puts out.
Armani has been grinding for a minute. On her website, she has a line of merchandise and a shop, and a similar love of fashion to Westside Gunn, clearly. Gunn is notably involved in fashion, as he’s close with the likes of Virgil Abloh and appears at various fashion week events. Even though she reps the 716 everywhere she goes, Caesar relocated to Charlotte temporarily after high school. She says that she’s been rapping since she was 12, and has a deep-seated love for hip-hop. Her output in the past couple of years has been consistent, but she hasn’t really broken through yet, as there is relatively little information about her online.
Armani has 3 projects under her belt, dating back to 2011, but has started releasing music more frequently in the past 2 years. In listening to her music, the likes of Megan Thee Stallion and City Girls come to mind. She has an undeniable moxy and confidence and exudes attitude. Her music is fun, something to bump in the whip with friends, which I wouldn’t usually apply to any of her label mates.
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Grizzly Beatz is an American Hip Hop Producer from Los Angeles, CA. He has produced for Curren$y, Dizzy Wright, Hopsin, Gatorade, Chief Kamachi, Nike, Activision and more.
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